Video SEO Tips

SEO For Video Marketing – Video Search Engine Optimization

In 2009 the focus of online marketing strategy and Search Engine Optimization shifted to what is called Video SEO? Companies will provide with SEO services not only in terms of creating search engine optimized web pages but also keyword-driven video pages based on the content analyses. To increase a site’s especially a video site’s online presence seo for video assumes importance and the techniques used are directed towards attracting more traffic to the site as well as in building the referral traffic.

Conventional method of making your brands and products to enjoy online presence is to go out with article marketing. It involves creating keyword-rich informative and useful content relevant to that particular niche or business. These articles are placed at specific forums, directories and other internet marketing sites to create the needed referrals. Once the referrals are attracted by the site’s content the referral traffic becomes kind of regular.

In case of video marketing you are using the same principle as in article marketing but with some difference. Instead of using text content you create a video content with links and then market through the forums and other social bookmark directories.

A recent study by a researcher and blogger revealed that videos are 53 times more likely to occur on the first page of search engine results. The simple reason behind this is; that the number of video pages in the web is definitely much less than the text pages.

Video SEO Tips

• Submit your videos to video sharing sites. Use services like Tubemogul which is a free service providing a single point for deploying uploads to the top video sharing sites.
• Descriptive Titles & descriptive text for the video is extremely important. Add urls to your description.
• Use tags containing your important keywords that describes the video.
• Find related videos on video sharing sites and add a comment to them including a link to your video.
• User watermarks, Include website url.
• Allow visitors to embed your video on their websites/blogs.
• Include Social Bookmarking Links beside or below your video.
• Enable Comments.
• Allow users to subscribe to your videos via RSS/MRSS.

How will the video marketers optimize the keyword searches?

It has been found that videos are created by using keywords in the titles, file names as well as tags. In this way, you are basically optimizing your video for important keyword phrases that will be searched by users and is relevant to your content.

You could also make use of video sitemap and use relevant keyword phrases in the anchor text link of your video that will be featured on your video sitemap. So the search engine spiders crawl your videos quickly.

You could also go to different online video portals that have high page rank and create a backlink to your video site and content. As in for instance, you could upload couple of videos on a portal like YouTube and give a couple of backlinks to your site.

You could submit your videos to RSS and also allow users to rate your video so that search engine spiders pay a little more attention to it. Allow the option of embedding your videos (this surely improves your popularity and authenticity) to other sites and blogs and your video content becomes viral soon and your traffic shoots up automatically.

Again, most importantly if you wish to create brand awareness through online video SEO, do not forget to brand your video with a logo.

Some advantages that come with Video Search Engine Optimization

Seeing is believing: It has been an age-old theory that things get registered in our brains at a faster rate when we see them rather than when we read them. Making use of this concept, online video has been a platform to advertise products and services to make an indelible impression on the minds of the customers. Creating a colorful, interesting and entertaining video can boost traffic to your site manifold.

Again, videos are easy to be made and can be produced just by anyone using a simple digital camera with video functionalities or a digital camcorder. With low cost and not much technicalities everybody and anybody can pull up a relevant short video. Articles often taken time for creation and not everybody could be one good writer. In most cases reading could be boring; it is here that videos have an edge.

So video SEO assumes importance and is now a growing trend to enhance overall improvement in SEO marketing techniques. There are many news and views on online video platforms, video advertising, online video marketing and even mobile videos.

How could videos backfire SEO?

However, there is always a word of caution as getting a video on top of the search result is always not that easy as it is not any magic bullet. The videos have to be relevant and crisp as well as should provide with the relevant message. The quality of video too plays an important role to get the right effect. Distorted picture quality and noise could actually negatively publicize and tarnish your online popularity. Search engines again reserve the rights to change its search engine algorithm if they find that videos are not providing with quality search experience and if the videos are irrelevant.