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Guide To Creating Content Sites

 

Having a good content website online is of no use if nobody knows about it. Apart from creating content sites there are certain things to look out for effecting Internet Marketing.


1. Find A Niche

A niche is basically a topic of interest for a group of people that have share similar interests. The way you can find a niche is simple. First pick out a few topics that you think might work.

One source is a newsletter you can subscribe to called NicheADay.com, which is a free resource that sends you a new niche topic every day. Not to forget forums, ecommerce shopping cart (eBay) categories and wikipedia make a vast source of information for all kinds of niche. The niche must be profitable in the sense, it not be just for selling products, but must be profitable even from adsense point of view. Even if you're not selling something, some niches pertaining to medical interest pay better in Google's AdSense program because they attract a higher cost per click. 

2. Do Keyword Research

We need to check out the level of competition of our chosen niche by doing some effective keyword research.

You can use some existing keyword research tools available on the internet .

A great free tool can be found at:
http://www.digitalpoint.com/tools/suggestion/
This will give you a list of keywords related to any search term.

If you can afford some money then you can use Wordtracker.com. You can take the best results from both. The more articles your site has, the more combinations of keywords can be used in each of the pages.

3. Buy A Keyword Rich Domain Name

Having a keyword rich domain name, greatly helps search engine rankings. If you buy a domain name with the exact search term people are looking for, you will rank higher in Google and MSN. You should usually stick to .com or .net domains.

4. Create Your Content Site

Content is King. Keep it simple by using simple images and graphics. Avoid java script, flash or php as much as possible. Use a nice looking template. I get all of my content site templates from http://www.oswd.org. So once you have your template, you simply need to start filling it up with unique content concentrating on keyword rich phrases at the same time. Each unique content page should include a keyword at least 2 times, the most important keywords being in the <H1> text. This is basic search engine optimization. Create a html sitemap to list all your pages. Re-look at your content from time to time to keep it updated and trim all the unnecessary content to keep it short, concise and simple.

5. Effective File Names

Now you got your content ready to load them in you html template pages. One important part here is to name the files right. Just use the keywords in your file names separating individual words with a hyphen "-", a good aspect for SEO.

6. Validate your HTML

Use http://validator.w3.org/ to try making your html site code error free as much as possibly whereby your site would not face browser compatibility issues.

7. Other Sections of your Site

Sections like "About us", "News", "Privacy Policy" etc are as important as your main Body Content to make your site more professional.


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Designing and building content websites is only half the effort. The other half is to drive traffic to your websites, and to keep the visitors coming back.